In order to properly create a concept of a product introduction commercial for the internet, there are some things that needed to be considered:

1. What is the real problem that the company is trying to solve?
2. What is the solution to the problem?

A young millionaire was driving around in his brand new luxury SUV and stopped at a red light in Jakarta. As he was waiting for the light to turn green, he looked around to his neighboring cars and saw this little car. He noticed that there is a young family in it and he thought they would look at what he was driving and be filled with amazement

A few years back I heard a story that was so extraordinary and I was truly inspired by this person and what he had experienced. After several meetings and talking for hours about his story, I decided to make a documentary short film about his life story.

That was about 4 years ago. Over the years, at the time of writing this blog, the film has been seen by over 80,000 people and many had written about how this story inspired them.

I was trying to understand what he is looking for, so I can anticipate where he would be and get my shots.  So I asked him - "What are you working on and what kind of things are you looking for today?".  He then said "Oh I'm always working on 10-15 things at a time so it could be anything."  Well, there goes my plan.  

I stood in the alley way in awe and an older gentleman came from behind me and stood next to me.  I looked at him and said "That's pretty cool, isn't it?".  He nodded.  I then said "Man it would be so awesome to go up there to photograph them".  He said "What would you use that for?".  "Oh it's for my personal use, I might just shoot it on my Iphone..."  He then turned to me and said "You should then".  In the back of my mind, I was thinking that I shouldn't be up there, considering OSHA requirements and all, and I asked him if that's going to be ok for me to go up the vertical ladder to the roof of the building which I don't have permission to.  Then the man said "It's alright, I own the building".  I had to do a double take when I heard that and while I still couldn't believe him, I said thank you, and I proceeded to climb up the ladder to go up and meet them.  

March 2015:
On the shooting day, I arrived at their house at 5:30am, right before the boys woke up. In the quiet moments with Micah and Megan, I learned that they had just found out that one of their boys, Levy, was diagnosed with autism. That news hit me like a ton of bricks. I remember not knowing what to say and what to do but having such a feeling of empathy.